A pure PR generalist at heart... foodie foremost but lover of swag, hospitality, real estate and more...
Bill Schreiber, also known as Billy to many colleagues and Linkedin, has more than 25 years of real world public relations and marketing experience working with an array of national and local B2B and consumer product clients. In 1999, he founded Bissell Street Public Relations & Marketing and currently serves as the company’s president.
Restaurant, Foodservice & Baking Industries
For more than 15 years, Bissell Street has shared its public relations and marketing expertise with restaurants, foodservice companies and baking industry leaders including, Jones Dairy Farm, Oasis Mediterranean Cuisine, La Brea Bakery, Sunshine Burger, Bays English Muffins, Little Miss Muffin, Prairie City Bakery, Long Grove Confectionery and more. Specialties include trade & consumer media relations, new product introductions, press release development, marketing and communications support, and media tour coordination. In 2013, Bill was elected to the Board of Directors of the International Foodservice Editorial Council (IFEC) and in 2014 was elected as an officer (Secretary).
Promotional Products Industry
Beyond the food world, Bissell Street has years of experience and success supporting product suppliers in the promotional products industry. They have attended dozens of industry trade shows and events on behalf of clients and remain in constant contact with the editors of the leading promotional products trade publications. Promo Marketing magazine featured Bill in an article entitled, “Marketing Made Easy: Practical and tactical marketing tips that have stood the test of time.” Bill was recently recognized as a "Fellow" of PPAI (Promotional Products Association International) for contributing significant and sustained support to the promotional products industry, and for helping to foster a culture of engagement and leadership through broad and various volunteerism.
Real Estate, Hospitality & so much more
Bissell Street also offers expertise in the real estate, hospitality and a host of other industries through its past work for Rockwell Partners, Competiscan, Hospitality Design Expo, Pheasant Run Resort, the Canadian Consulate, Chicago Industrial Real Estate, Food News Media, FlashRight Displays, and more.
PR highlights from the past 25 years include:
Jones Dairy Farm - Created and launched a successful 60-second vignette series called "Fresh From the Farm, Cooking with Jones Sausage" that airs monthly on TODAYS's TMJ4 in Milwaukee; Coordinated the company's participation in Taste of Home's national Cooking School program; and created/implemented a foodservice promotional contest called America's Best Restaurant Families.
Energizer Batteries- Implementation and supervision of the Energizer 10th anniversary “Change Your Clock, Change Your Battery,” campaign, a fire safety program sponsored by Energizer and the International Association of Fire Chiefs. Highlights of the program included a national publicity tour featuring Kareem Abdul-Jabbar. Media impressions totaled 247 million, including 900 print placements and 350 broadcast stories, highlighted by features on The Today Show and The View.
Kraft Foods - supervision of a 16-market television and radio merchandising program promoting Kraft Cheese during Lent.
A resident of Chicago and a native of Cleveland, Ohio, Bill is a graduate of the University of Wisconsin – Madison and remains a committed Badger sports fan. Bill currently serves on the Board of Directors of the Giving Rocks Foundation, a 501(c)(3) non-profit charitable organization that raises money to help fund medical research for Langerhan’s Cell Histiocytosis, pediatric cancer and blood diseases.